Monetization Methods Advertising on your Blogs
Blogging and media work for money is the agenda here. You create a mass of audience by giving them information they need, education, entertainment, or a combination of all these items. You lay out your life for them to see so their minds and emotions are refreshed. In turn, the audience you gather behind you can be used to create income or generate money. This process is called monetization and so far, we have talked about affiliate marketing and email marketing and sales. Affiliate marketing and Email Marketing are both great as seen above, but it is not the only monetization process. There are many ways to generate an income using a blog as the anchor. The information below is an overview to the world of Direct Blog monetization.
As a blogger, you have worked hard to build a loyal audience and fanbase for your blog, as well building a readership with thousands of readers daily. For example, your travel blog is having 3000 visitors a day and that pet care blog is generating daily traffic of 5000. These are a good number to start converting to money. How do you do it?
You can place ads directly on your blog. As your visitors read your postings, there can be strategic adverts in the site, usually appearing on the sidebar of the site, but they can pop up over the text. Therefore, be careful about the types of ads you use on your blog, as you do not want to drive readers away. You can either sell that space directly or link your page with Google AdSense that will channel ads to your site. The two styles will be discussed later in depth.
As an authority, you can write recommendations and reviews of products and services and receive money from the mentions (affiliate links). But some useful products may not have affiliate programs or not allow sites like Amazon to make them part of theirs. So, using straight up ads are the only way to integrate those products into your blog. The best products and services to advertise are the ones directly connected or related to your niche. In this case if you are a travel blogger, you can do recommendations of hotels, airlines, tours and travel companies, tourist attractions sites and cities, unique wear and fashion from the different areas you cover. The Pet Care blogger can advertise pet food, pet accessories, adoption, foster, or rescue programs. You are already trustworthy and respected enough to be an authority, so be careful when choosing those products. Below is an overview of the types of ads that are regularly on blogs.
All of the following methods and types of ads have two avenues of achievement. The first and most profitable is to be your own agent and broker by negotiating with companies and other bloggers for advertising on your site. This takes a lot of work up front, but once done, it becomes a very passive way of making money. The second is to partner with either Google AdSense or AdWords (Google, Reddit, and YouTube), Facebook/Instagram, or Twitter for targeted ad placement on your site or Social Media for money or for targeting advertising of your site, blog, products or services to increase your audience and sales. It is definitely a circle of life, so to speak.
Types of Ads and Methods of Using Them Publishing Contextual Ads
Contextual advertising connotes the word context. Context involves keywords. This is a smart way for a client to pay for a specific targeted audience to get their ads. A blogger is also guaranteed more ad clicks with the right audience landing the related ads. Here, search engines are smart to channel advertisement where the context displayed matches the industry of the product or service. Search engines are also in a position to categorize and reach the intended users of the contextual messages.
The best example for Contextual ads is Google’s AdSense. This is how Google knows what traffic they can channel a particular ad for maximum click on the ads. The ads also can be URL specific If you choose to skip AdSense and sell your space directly to companies, they usually have a similar system using search engines to do the same thing.
As a blogger, you are paid by impressions (the number of times and ad is viewed, it is measured by the pause and reading of it. Click through Impressions are the number of times someone clicks on the ad and visit the advertisers page) any additional can go in your blog. The advertiser pays for each Click Through Rate (CTR), and it can be profitable, so consider publishing contextual ads only. However, remember you must not overwhelm your readers with ads, so the make sure all ads are of the most related product or service to your niche or blog.
Using text link ads
As the title suggests, this is an ad placed as text in the normal context of your writing, but then it is highlighted and hyperlinked (very similar to you placing affiliate links yourself). A reader who wishes to click on the ad may either be redirected to a new page with the host advertiser or the blog may redirect him to the advertiser on the same page. For a reader who was no interest in the ad, the redirections may make him lose interest with your blog and you may lose the reader. Many a times, they are too annoyed to return, so make sure to make wise choices or make sure these ads are easy to spot for those who do not wish to click them.
Yes you are selling to people, but you should not make anyone feel sold. That’s the name of the game. In-text ads usually have the advertiser pay a blogger pay-per-click. This is the most common, but sometimes a blogger may be paid a flat rate fee for advertising in their blog. It is purely negotiated by you up front with individual companies or outlined in the Terms of Service on Google AdSense.
Placing Impression Ads
Companies can also pay to place impression ads that appear when people are searching a particular niche or pay you for the same status when people search a term on your blog. You can also pay to advertise your blog to others using the same system. Placing ads impressions work with two factors; placements and keywords. You can use either of the two or combine the two to get outstanding refined results. You have the power to decide if you wish your ads to be featured on all selected Display Networks (the sidebar of the Google search page where the ads remain static and never change, since the advertiser has paid to be there whenever the keywords are searched) and you also decide the budget to go into the same, whether you are paying or being paid.
When you use both factors to zero in on your audience, you enjoy having refined audiences who are likely to click on your ads and convert with great sales. You also are in a position to earn more as a blogger if the two factors are applied. Placements make it easy for you to play with your bidding chances for higher wins on your end as an advertiser. Placement can also help you to place bids on the exact URLS of your taste.
In addition, you can pick keywords and direct ads to websites which only focus on the industry you are in. You are better placed when you are in control of who sees your ads. What you pay as an advertiser for clicks will eventually convert to sales or traffic (to draw more paying advertisers) with reasonable rates.