Once you have successfully created your website, all that is left to do is to start actively monetizing it in as many different ways as possible. It is important to keep your expectations realistic at this point and to remember that just as starting your blog was lots of work, so too will be monetizing it. The end results are well worth it, however, and if you persevere, then passive income awaits.
Additionally, you need to be aware that getting a full-time paycheck from a blog at this point is going to be a full-time job. Each new post that you create takes you one step closer to a passive income stream. However so, slow and steady wins the race. Early on, it is crucial for your blog to have plenty of new content on a regular basis, not just constant advertising. You need to build your readers trust first before you start trying to make money.
Create the right type of content: When it comes to successfully monetizing your blog, the first thing that you are going to need to do is to create the kind of content that is in your niche or sub-niche so that your readers are genuinely interested. If you are already very active in the niche in question, then this should be relatively easy; otherwise, you will want to start by doing research on the most popular blogs on the topic as a way of learning not just what those who are interested in the topic are most passionate about but also how they express themselves, what types of slang and jargon they use, and the types of things that are important to them both personally and in the workplace. Additionally, spending plenty of time on these sites will provide you with the opportunity to look for gaps in their coverage that you will then be able to exploit on your site.
Once you know what type of content that you should be providing, the next thing you need to think about is how you will put a personal spin on it. Regurgitating standard information will get you nowhere, which is why you are going to need to create a niche-specific persona if you aren’t naturally a person your niche would turn to for advice. This persona shouldn’t be a stereotype but, instead, needs to be someone that a large portion of your audience will relate to. Once your audience can relate to you, you will find that it is much easier to sell them things.
Finally, once you know what you are going to write about and what slant you are going to put on things, all that is left to do is to get writing. Once your site goes live, you are going to want to post multiple pieces of new content every day to ensure that you force people to get in the habit of checking your site regularly, which means you are going to need a log of 50 blog posts or so to ensure that you have time to keep up the flow. While this might seem high, if you post three times a week it will only last you 2 weeks. If that seems like too much writing, you might want to reconsider your choice of passive income.
Start with monetization basics: No matter what platform you use, you will have the ability to sell ad space. Normally you are going to be able to get a few pennies every time that someone clicks on an ad, and the most popular way is to enroll with Google Adsense so that relevant ads are placed without you having to go out and find individual advertisers. Depending on the amount of traffic that your site sees, you could be getting up to $0.50 every time someone clicks on the ad.
Ads are going to be the easiest way for you to make money on your site, but they require lots of page views to be profitable on their own truly. The best way to increase your revenue stream right off of the bat is by joining what is recognized as an affiliate marketing program that is going to allow you to have a more targeted form of advertising. The most common affiliate advertiser is Amazon, and anyone can sign up to be an Amazon affiliate. Once you join, all you need to do is to choose products that your niche is interested in, write positive reviews of the products, and include a special link that will be provided to you to let your readers buy the product if they are so inclined. Each purchase that is made from your link puts money directly into your pocket in an amount that is proportional to the cost of the item in question.
If you plan on going down this route, it is important only to choose products that you have first purchased and can genuinely vouch for. As a blogger, all you have is your name and your reputation, and if you tarnish that reputation by selling cheap products, then you will lose readers faster than you can possibly imagine. Likewise, it is important that these types of product reviews are only one of the types of content that you provide if you want people to stick around in the long term. A ratio of 10 percent advertising-based post is typically considered acceptable by many bloggers.
- Paid Content: If you regularly offer useful information on your blog, then paid content is a good method for you to consider, especially should the information that you are putting out there help your readers make money. To proceed down this path, all you need to do is make a separate members-only section of your site that allows paid access to various types of content.
- eBooks: You can put all of your top tips or put something new altogether in an eBook, and it will be a reader-friendly way to not only get your content offline but also package that content.
- White papers: These are similar to eBooks, but they are going to be smaller and more technically written.
- Phone calls: If you are offering a service, phone calls are a good way to sell that advice; have your readers pay for the phone call and any other consulting you may be offering.
- Miniguides: Short guides can be a helpful series that you can sell to your readers on how they can do things.
- Tutorials: Video tutorials can be comprised of the same material as the guides, and you will have the ability to compile tutorials together on what you are an expert at.
- Podcasts: They may be a rare gift to your readers, and if you have a loyal reader base, they may be willing to pay to be able to hear any additional advice that you have to offer or just to be able to keep up with your blog whenever they are on the go.
- Videos: This is another good addition. Some readers will be willing to pay for it because it makes it easier for them to read your blog without having to stare at your blog and read the words.