What Constitutes as “Quality” Content?
You may be wondering: what constitutes the high-quality content that search engines are looking for? The answer to this is quite simple. Furthermore, it is not necessarily the direct thing that search engines are looking for. Search engines do not have a brain; therefore, they are not capable of determining what content is interesting versus what content is not. What they are actually looking for is how many people have landed on your page. The more interesting and high-quality your content is, the more likely people will visit your website. Then, as your hit counter rises, your popularity rating rises in the back-end information that search engines are looking for.
Keeping quality content on your page is more about increasing your likelihood of being shared on other pages, websites, and social media accounts. It also increases your likelihood of being revisited by the same readers. So, when you are writing, you want to write things that are interesting, fresh, and relevant. The better it is written and the more it entices your readers, the more your rankings will naturally rise as you are shared amongst others.
There are several types of blog posts that are known to be considered more interesting by readers. The following templates are great ones to follow if you need inspiration on what constitutes as interesting and high quality to your readers. Remember, grammatically correct writing that is free of spelling errors is important, too.
- Tutorials and how-to guides
- The latest industry-specific news and current events
- Subjects that are considered controversial
- Checklists (i.e., “New Baby Checklist,” “New Home Checklist,” “Spring Cleaning Checklist.”
- Lists (i.e., “5 Things You Need to Do Before Summer is Over.”
- Case studies
- Profiles on people relevant to your industry